Building Corporate Relationships Through Floral Work
For six years, we’ve learned that successful business gifting isn’t about flawless bouquets—it's about grasping the nuanced craft of professional relationships and timing that truly matters.
How We Tacked the Corporate Gifting Challenge
Back in 2019, a recurring frustration from business clients stood out: “Beautiful flowers, but they arrive after the meeting.” That moment showed us we weren’t just arranging bouquets—we were orchestrating moments that can build or unravel professional connections.
The Timing Breakthrough We Found
Our turning point came when a worried client in 2023 needed arrangements delivered three hours earlier to align with an important investor discussion. Rather than deem it impossible, our team pioneered what we now call "flex-timing"—floral designs that look impeccable whether delivered at 9 AM or 2 PM.
"Now we craft arrangements with multiple peak moments across the day, so your flowers always look purposeful, not idle."
Our Problem-Solving Process
We crafted this approach after seeing too many well-meaning gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client’s congratulatory arrangement arrived amid a difficult restructuring announcement. Now we ask the kinds of questions florists usually skip: What’s happening in your business right now? What mood are you aiming to convey?
Recent example: A client wanted to celebrate a partnership, but their partner company was dealing with a family bereavement. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional tone.
The Practical Reality Check
Blooms that look stunning but can’t be sustained become awkward within days. We learned to design for real office settings—air conditioning, changing light, busy receptionists who might forget to replenish water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that still feel intentional even after a hectic week.
The Follow-Through Innovation
We found that the real impact unfolds after delivery. A client noted visitors continued to inquire about their flowers weeks later, still looking fresh. That showed us we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care notes that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain a polished impression year-round.
The People Behind the Process
We’re not your conventional florists, and that’s likely why our method works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not mere decoration.
Avery Cole
Lead Design Curator
Former hospitality manager who constantly noticed how flowers shaped guest experiences in luxury settings. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Chen
Client Relations Director
Started in business consulting before realizing that successful partnerships often hinge on thoughtful gestures that many companies overlook. Jordan specializes in timing, cultural nuances, and the delicate art of fostering business relationships through meaningful gifts.
